As we begin 2025, marketing strategy and important decisions by businesses about digital marketing West Palm Beach will be made. If you are in an industry that needs to utilize digital marketing services, the question becomes whether you should outsource with an agency or hire someone full-time. There are many differences and benefits to both options of hiring an agency or hiring someone in-house. Business owners must weigh the pros and cons of each option before going with the best option that suits the unique needs of your brand.
Employing a team of marketers in-house at your company to manage your marketing activities is the definition of in-house marketing. This team will create and execute marketing strategies as well as tracking and analyzing campaigns within the business. Everything is handled within, including things like branding, strategic planning, social media, search engine optimization (SEO), advertising and more. The role of the in-house team can change due to the different sizes and types of industries for businesses. Smaller teams might be more common for small and medium-sized companies. An example would be a social media specialist, content creator, graphic designer, and marketing manager. However, a large company might have multiple in-house teams. These teams complete marketing tasks like public relations, data analysis, production, and market research with specialized roles.
Hiring an external company that manages your business’s digital marketing efforts is hiring a digital marketing agency. With different shapes and sizes, agencies can specialize in one marketing channel or provide full service. Full-service agencies can cover everything from creative marketing, paid advertising, social media marketing, and performance marketing. Digital marketing agencies are different from in-house due to them working outside of your company. They work independently and on their own but in coordination with your business and marketing strategy. There will be an onboarding period so they can understand your target audience, marketing goals, as well as your brand and objectives. This is so you can get the most out of your budget and they can create a marketing strategy tailored on your behalf.
When you hire a digital marketing agency, you get access to a team of specialists rather than just one employee at a similar or lower price. You can have a team of marketers that specialize in things like SEO, content marketing, paid advertising, and social media management. You will most likely not be able to replicate that with just one internal marketing hire, making this option much more cost effective. Along with expertise you also get fresh perspectives from outside sources. Not to mention the flexibility of an agency’s team, paired with the option to scale at your own pace.
Don’t waste your time and resources trying to build an internal marketing team when you can make the most of your budget and hire a digital marketing agency. At Bulldog Marketing, we have been a trusted digital marketing West Palm Beach partner for businesses of all sizes for decades. You can find our services page here to see how we can help your business be seen online. Or you can contact us today to learn how you can get started on your digital marketing journey.
Check out these other resources to learn more about digital marketing agencies:
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