For a lot of businesses, printing in West Palm Beach is crucial for their marketing campaigns and strategies. At Bulldog Marketing, we have 25 years of local experience to ensure that you start your print marketing campaigns off right. The quality and type of paper that you choose for your project can directly impact its result and effectiveness. But with a world of options for paper and textures out there, how do you know what will serve your campaign best? Luckily, we have an in-house team of print experts ready to help you and answer all your questions. When it comes to the cost of print marketing, paper stock is the core of the budget when it comes from final presentation to the end cost.
If you want to create a brochure that has more than two folds, we recommend 70# Uncoated Text. This is lightweight paper that can be compared to something you can find in a book. For a more professional look for brochures, you can add a glossy finish with 80# Gloss Text. This is stronger than 70# by just as lightweight so it is not heavy but holds its shape well. We see this as a cost-effective and popular brochure option. Another popular choice for brochures is 100# Gloss Text because it is even stronger. If you want your brochure to hold up for repeated use and feel more substantial, this is the option for you. If you want something thicker, 80# Gloss Cover is a great option. This is a lightweight card stock that produces a thicker brochure – it can be folded but when closed it might not lay perfectly flat. And for something different, 80# Dull/Matte Cover takes away any excessive shine. This option is nice because you can use certain pens to write on it. Plus, images can look good on the matte coated stock.
When it comes to mailing postcards, the US postal service regulates thickness and sizes of cards. Generally, you must print postcards on 100# Cover or higher to mail. This stock is great for reminder cards or for upcoming appointments – and it can be easily written on. For something a little more pop, we recommend 120# Gloss Cover. This is a popular choice since it has a glossy finish that makes imagery look even better. Another heavy stock option is 120# Dull/Matte Cover – a 14 pt stock that is smooth but doesn’t shine. This suits detailed designs, so the result is a crisp print quality while still being able to write on it easily.
If you are a business owner in West Palm Beach, Bulldog Marketing is your one-stop shop for all marketing. We specialize in printing West Palm Beach and mailing, but we work with thousands of local businesses on different channels. If you want to take your marketing to the next level, work with us to utilize print marketing services. Take a look at our website or contact us today to get started on printing West Palm Beach.
Check out these other great resources to learn more about print marketing and paper:
Resource 1 | Resource 2 | Resource 3
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