Although direct mail marketing is one of the oldest channels of marketing, there are loads of opportunities for you to drive sales and awareness to your business. Bulldog Marketing can handle the process, starting with direct mail marketing ideas. With targeting options like Every Door Direct Mail, you can find your audience and ensure that your marketing material shows up at their door or in their mailbox. That is powerful and your physical mail will be in their hands – way more effective than hoping they click on an ad they see on their phone while scrolling. But there are many options when it comes to direct mail marketing ideas. Let’s jump in.
Send customers a special discount with a coupon code on their birthdays with personalized cards. Give it a personal touch and make them feel recognized while enticing them to go back to your business and make another purchase. Encourage them to come back while showing them that you value them and their business. You can also send cards for special events like an anniversary or special event if you know your customer is celebrating. This can boost your customer loyalty with a kind gesture that can create lifelong supporters of your brand.
A great direct mail marketing idea for shops and ecommerce businesses is sending out product launch mailers. Keep your customers updated and let them know of new products or services that you are offering. You can even include exclusive offers and discounts on items that aren’t released yet. Another effective way could be to include testimonials or product reviews from satisfied customers. Credibility is everything these days as potential buyers are always looking at reviews for the product or service they are considering.
In the holiday season, take advantage by offering special offers of seasonal events for your mailing lists. Send flyers, gifts or postcards to build brand awareness or product awareness. You can do this for every holiday of the year – add shamrocks and green colors for St. Patrick’s Day or create a pink, heart-filled mailer for Valentine’s Day. There are so many holidays that can be an opportunity to reach your audience effectively.
Reach out to your previous customers and offer them rewards if they refer friends or family to your business. This is a staple of business and can assist your business in creating more opportunities for your return customers while you grow your existing customer base. All you must do is create a flyer or postcard that includes the referral incentive and code. When the code is used, they can use the discount while you gain another customer with added loyalty.
If you are a local business like us here at Bulldog Marketing, contact your local community with tailored postcards based on your area. Entice them with special products, discounts, or deals based on the area around them. If you need to gain traffic or customers, you can send out postcards with a map of the area that can incentivize people near you to explore the area and check out your business.
Bulldog Marketing has been a trusted marketing partner to over 1000 Palm Beach County businesses for decades. We do more than help you with your direct mail marketing ideas. Once you have that idea or strategy, we take care of the rest. We do everything in-house, from direct mail marketing, print marketing, and now digital marketing too. Check out our website to see all the services that we offer. Or find our contact page to see how you can get started on your next order.
To learn more about direct mail marketing ideas, check out these other resources below:
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